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LIFE: When It's Worth It
by Danielle Dresden
PharmacyWeek Vol. XVII - Issue 17
Published: 5/4/2008
Advertisements often ask customers "Why pay more?" While there are few good answers to that question, people do pay premium prices all the time, and often for nothing more substantial than a name. That's what branding is all about, and small wonder it's been a hot topic in marketing for years. Marketers use that power to shape pricing for goods and services. But consumers still decide how much they think a name is worth paying for.
WORK: Reviewing What Is Good
by Danielle Dresden
PharmacyWeek Vol. XVII - Issue 17
Published: 5/4/2008
The ancient Greek philosopher Plato said, "They certainly give very strange names to diseases." Imagine what he'd have thought of the names we give medications, not to mention the idea of paying more for a medicine because of its name. However, in light of increasing financial pressures it seems more and more Americans are willing to bypass the brand names mindset and give generics a try. As more drugs go off patent and more patients use them, pharmacists will face an interesting balancing act.
Featured Job Listing
Augusta Medical Center - Fishersville, VA
This is a rare opportunity to join and practice pharmacy with a winning hospital system and utilize your clinical decision support. We offer a generous benefits package, which includes health, dental, and life insurance, sick time, paid days off and 401k.
>> View the Pharmacy Profile (More Info #: 1056897)
Hanover General Hospital - Hanover, PA
Join our team of pharmacists and enjoy working in a new state-of-the-art pharmacy. Be a part of a team that is focused on quality and efficiency. $7,000 sign-on bonus! We were named one of the Best Places to Work in Pennsylvania for 2007.
A career with PharMerica offers flexibility, professional growth, a challenging environment and the satisfaction that comes from being a vital member of an interdisciplinary care team. We offer career opportunities across the country in diverse practice settings.
>> View the Pharmacy Profile (More Info #: 1063311)
Featured Profiles
PharMerica - National
Augusta Medical Center - VA
Froedtert Hospital - WI
Queen Of The Valley Medical Center - CA
Continuing Care Rx - National
Med Options USA - National
San Joaquin General Hospital - CA
Carroll Hospital Center - MD
Lourdes Medical Center - WA
Hospital of the University of Pennsylvania - PA
Holy Rosary Healthcare - MT
Healthsouth Nittany Valley Rehabilitation Hospital - PA
Providence Health & Services - AK
Express Scripts, Inc. - National
PharmaLogic - National

